Content Marketing Matrix

What is your marketing goals for content?

To help review your content marketing options for your B2C, B2B or not-for-profit organization and map content formats against customer purchase intent and decision style, use the four quadrants entertain, inspire, educate and convince as a starting point to spark your own ideas.

Content is the core of any marketing communication and any activity, it is your message you go out with to the public, your fans or customers.

This four quadrants is my reference in building content strategies for all the personas created and I wish this will help you as well when brainstorming for new content.


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