Digital Marketing Training Program - 4 Practical Workshops with Morgan International

The workshop

This is a full Digital Marketing Training that will cover Social Media Advertising (Facebook, Instagram), Email Marketing, Search Engine Optimization (SEO) and Google AdWords + Google Analytics. .
This training program will be conducted by Abed Jrab, a Digital Marketing Specialist with 7+ years of experience & a Google Certified professional.
These 4 practical workshops offers a deep understanding of building successful Digital Marketing campaigns using the appropriate strategies and tools.
(Limited to 20 seats)

What's included

1st workshop - 12 December 2017

Search Engine Optimization

  • How search engines work
  • The SEO process
  • Keyword research
  • On-page optimization
  • Off-page optimization
  • Meta tags
  • SEO webmaster tools
  • Tips & tools
2nd Workshop - 19 December 2017

Email Marketing

  • Create a Lead Magnet
  • Create Newsletter campaigns using MailChimp
  • Setup & Send a newsletter
  • Retargeting on social media channels
  • How to setup Campaign URL builder
3rd Workshop - 14 December 2017

Social Media Advertising

  • Facebook business pages
  • Page insights
  • Marketing objectives
  • Social media ads
  • Analytics and reporting
  • Tips and tools
4th Workshop - 20 December 2017

Google AdWords & Google Analytics

  • Pay per click concept (PPC)
  • Setup & Campaign structure
  • Quality Score (Ad copy, landing pages, etc.)
  • Bid Management
  • Negative Keywords
  • Getting started with Google Analytics
  • Understanding the Dashboard – Audience | Traffic Source | Customer | Behavior | Content | Conversion
  • Integrating Google AdWords campaigns into Google Analytics
Certificate will be given at the end of the training.

Who's this workshop for

  • Business owners
  • Marketing professionals
  • Content marketers
  • Digital marketers
  • Bloggers
  • Students
  • Any professionals/Enthusiasts desiring to have a hands-on experience and learn how to create ads on any digital channel

Time & Location

Date: 12, 14, 19 and 20 of December 2017
Time: 6:00 to 9:00 pm
Location: Morgan International, Downtown Beirut, Azarieh Building, Lebanon

General Information

  • 4 sessions - each session 3 hours
  • Sessions are from 6:00 p.m. till 9:00 p.m.
  • Price: $360 + VAT / attendee
  • A certificate of completion is granted by Morgan International

About Abed Jrab

A quick brief
I am an Inbound Marketing & Google Certified professional with more than 7 years of experience in Digital Marketing. Throughout my career I have always been interested in attending seminars & workshops which I thought they will be of benefit to my learning path. It turned out that most of them was already acquired information, too general and with lack of real life examples. After completing my Professional Digital Marketing Diploma I was hoping to start teaching because I thought I can deliver something better than what is available out there. After completing my diploma I started teaching at Morgan International and discovered my real passion towards digital. Now that I am in control of the material/information delivered and since everything is available nowadays, what really matters in my opinion is how can I help students and professionals make use of digital at work.


Aya Ghuneim
Aya Ghuneim
Marketing Coordinator at Premium Partners
"Abed is someone very passionate about digital & adding to that his teaching skills are very professional, fun & memorable!"
Reine El Halaby
Reine El Halaby
Marcom Executive at Kurban Group
"Excellent know-how and interpersonal skills!"
Tala El Kadi
Tala El Kadi
Projects Coordinator at British Council
"Abed is extremely knowledgeable in his field and is continuously updating himself with all the new trends in digital media and online marketing. He is also a very effective trainer where he succeeds in teaching his colleagues and team mates all the tips and tricks."
Ali Al Chami
Ali Al Chami
Head of Quality at Shahed Pharm
"Abed is a fun person to work with, and he is always helpful and insightful."