Digital Marketing Training Program - 4 Practical Workshops with Morgan International
This is a full Digital Marketing Training that will cover Social Media Advertising (Facebook, Instagram), Email Marketing, Search Engine Optimization (SEO) and Google AdWords + Google Analytics. .
This training program will be conducted by Abed Jrab, a Digital Marketing Specialist with 7+ years of experience & a Google Certified professional.
These 4 practical workshops offers a deep understanding of building successful Digital Marketing campaigns using the appropriate strategies and tools.
(Limited to 20 seats)
1st workshop - 12 December 2017
Search Engine Optimization
How search engines work
The SEO process
SEO webmaster tools
Tips & tools
2nd Workshop - 19 December 2017
Create a Lead Magnet
Create Newsletter campaigns using MailChimp
Setup & Send a newsletter
Retargeting on social media channels
How to setup Campaign URL builder
3rd Workshop - 14 December 2017
Social Media Advertising
Facebook business pages
Social media ads
Analytics and reporting
Tips and tools
4th Workshop - 20 December 2017
Google AdWords & Google Analytics
Pay per click concept (PPC)
Setup & Campaign structure
Quality Score (Ad copy, landing pages, etc.)
Getting started with Google Analytics
Understanding the Dashboard – Audience | Traffic Source | Customer | Behavior | Content | Conversion
Integrating Google AdWords campaigns into Google Analytics
Certificate will be given at the end of the training.
Who's this workshop for
Any professionals/Enthusiasts desiring to have a hands-on experience and learn how to create ads on any digital channel
Time & Location
Date: 12, 14, 19 and 20 of December 2017
Time: 6:00 to 9:00 pm
Location: Morgan International, Downtown Beirut, Azarieh Building, Lebanon
4 sessions - each session 3 hours
Sessions are from 6:00 p.m. till 9:00 p.m.
Price: $360 + VAT / attendee
A certificate of completion is granted by Morgan International
Register at Morgan International Website
About Abed Jrab
A quick brief
I am an Inbound Marketing & Google Certified professional with more than 7 years of experience in Digital Marketing. Throughout my career I have always been interested in attending seminars & workshops which I thought they will be of benefit to my learning path. It turned out that most of them was already acquired information, too general and with lack of real life examples. After completing my Professional Digital Marketing Diploma I was hoping to start teaching because I thought I can deliver something better than what is available out there. After completing my diploma I started teaching at Morgan International and discovered my real passion towards digital. Now that I am in control of the material/information delivered and since everything is available nowadays, what really matters in my opinion is how can I help students and professionals make use of digital at work.
Learn more about Abed
Marketing Coordinator at Premium Partners
"Abed is someone very passionate about digital & adding to that his teaching skills are very professional, fun & memorable!"
Reine El Halaby
Marcom Executive at Kurban Group
"Excellent know-how and interpersonal skills!"
Tala El Kadi
Projects Coordinator at British Council
"Abed is extremely knowledgeable in his field and is continuously updating himself with all the new trends in digital media and online marketing. He is also a very effective trainer where he succeeds in teaching his colleagues and team mates all the tips and tricks."
Ali Al Chami
Head of Quality at Shahed Pharm
"Abed is a fun person to work with, and he is always helpful and insightful."