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Digital Marketing Training Program - Practical Workshops

Digital Marketing Training Program - 4 Practical Workshops with Morgan International

Register below

The workshop

This is a full Digital Marketing Training that will cover Social Media Advertising (Facebook, Instagram), Email Marketing, Search Engine Optimization (SEO) and Google AdWords + Google Analytics. .
This training program will be conducted by Abed Jrab, a Digital Marketing Specialist with 7+ years of experience & a Google Certified professional.
These 4 practical workshops offers a deep understanding of building successful Digital Marketing campaigns using the appropriate strategies and tools.
(Limited to 20 seats)

What's included

1st workshop - 12 December 2017

Search Engine Optimization

How search engines work

The SEO process

Keyword research

On-page optimization

Off-page optimization

Meta tags

SEO webmaster tools

Tips & tools

2nd Workshop - 19 December 2017

Email Marketing

Create a Lead Magnet

Create Newsletter campaigns using MailChimp

Setup & Send a newsletter

Retargeting on social media channels

How to setup Campaign URL builder

3rd Workshop - 14 December 2017

Social Media Advertising

Facebook business pages

Page insights

Marketing objectives

Social media ads

Analytics and reporting

Tips and tools

4th Workshop - 20 December 2017

Google AdWords & Google Analytics

Pay per click concept (PPC)

Setup & Campaign structure

Quality Score (Ad copy, landing pages, etc.)

Bid Management

Negative Keywords

Getting started with Google Analytics

Understanding the Dashboard – Audience | Traffic Source | Customer | Behavior | Content | Conversion

Integrating Google AdWords campaigns into Google Analytics

Certificate will be given at the end of the training.

Who's this workshop for

Business owners

Marketing professionals

Content marketers

Digital marketers

Bloggers

Students

Any professionals/Enthusiasts desiring to have a hands-on experience and learn how to create ads on any digital channel

Time & Location

Date: 12, 14, 19 and 20 of December 2017
Time: 6:00 to 9:00 pm
Location: Morgan International, Downtown Beirut, Azarieh Building, Lebanon

General Information

4 sessions - each session 3 hours

Sessions are from 6:00 p.m. till 9:00 p.m.

Price: $360 + VAT / attendee

A certificate of completion is granted by Morgan International

Register at Morgan International Website

About Abed Jrab

A quick brief

I am an Inbound Marketing & Google Certified professional with more than 7 years of experience in Digital Marketing. Throughout my career I have always been interested in attending seminars & workshops which I thought they will be of benefit to my learning path. It turned out that most of them was already acquired information, too general and with lack of real life examples. After completing my Professional Digital Marketing Diploma I was hoping to start teaching because I thought I can deliver something better than what is available out there. After completing my diploma I started teaching at Morgan International and discovered my real passion towards digital. Now that I am in control of the material/information delivered and since everything is available nowadays, what really matters in my opinion is how can I help students and professionals make use of digital at work.

Learn more about Abed

Testimonials

Aya Ghuneim

Marketing Coordinator at Premium Partners

"Abed is someone very passionate about digital & adding to that his teaching skills are very professional, fun & memorable!"

Reine El Halaby

Marcom Executive at Kurban Group

"Excellent know-how and interpersonal skills!"

Tala El Kadi

Projects Coordinator at British Council

"Abed is extremely knowledgeable in his field and is continuously updating himself with all the new trends in digital media and online marketing. He is also a very effective trainer where he succeeds in teaching his colleagues and team mates all the tips and tricks."

Ali Al Chami

Head of Quality at Shahed Pharm

"Abed is a fun person to work with, and he is always helpful and insightful."

Read more ...

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Free Digital Marketing Strategy Workshop

Free Digital Marketing Strategy Workshop - 28 September, 2017

Register below

The workshop

Welcome to my workshop registration page, as you noticed I am conducting a FREE digital marketing strategy workshop, yes a FREE workshop with no financial commitments, the only commitment needed is your time, attention and willigness to succeed in your digital marketing. This Digital Marketing Strategy workshop covers an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve. In this workshop you will learn why you need a digital strategy, how to build it and mostly how to maintain this strategy to reach your digital success. (Limited to 50 seats)

What's included

As the title say: digital marketing strategy, here's the main topics that will be discussed along with many more:

What is a Digital Marketing Strategy

Why you need a digital marketing strategy

Introducing RACE Planning System

Developing personas

Setting SMART objectives

Online Value Proposition

Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)

Many other resources to be shared

Live examples

Who's this workshop for

Business owners

Marketing professionals

Content marketers

Digital marketers

Bloggers

Students

Any professionals/Enthusiasts desiring to know more about digital

Time & Location

Date: Thursday 28 of September 2017
Time: 6:00 to 9:00 pm
Location: Warwick Palm Beach Hotel, Phoenicia Street, Beirut, Lebanon
Google Maps: https://goo.gl/maps/ciChSUNj5Jm
Workshop fees: FREE

Registration for "Free Digital Marketing Strategy Workshop" on 28 September, 2017 is closed
Next Workshop Registration:

I am glad to announce that our first 50 attendees have already registered and the "Free Digital Marketing Strategy Workshop" on 28 September, 2017 is full. Please register below for my next workshops, they're coming very soon!

For upcoming workshops REGISTER HERE

About Abed Jrab

A quick brief

I am an Inbound Marketing & Google Certified professional with more than 7 years of experience in Digital Marketing. Throughout my career I have always been interested in attending seminars & workshops which I thought they will be of benefit to my learning path. It turned out that most of them was already acquired information, too general and with lack of real life examples. After completing my Professional Digital Marketing Diploma I was hoping to start teaching because I thought I can deliver something better than what is available out there. After completing my diploma I started teaching at Morgan International and discovered my real passion towards digital. Now that I am in control of the material/information delivered and since everything is available nowadays, what really matters in my opinion is how can I help students and professionals make use of digital at work.

Learn more about Abed

Testimonials

Aya Ghuneim

Marketing Coordinator at Premium Partners

"Abed is someone very passionate about digital & adding to that his teaching skills are very professional, fun & memorable!"

Reine El Halaby

Marcom Executive at Kurban Group

"Excellent know-how and interpersonal skills!"

Tala El Kadi

Projects Coordinator at British Council

"Abed is extremely knowledgeable in his field and is continuously updating himself with all the new trends in digital media and online marketing. He is also a very effective trainer where he succeeds in teaching his colleagues and team mates all the tips and tricks."

Ali Al Chami

Head of Quality at Shahed Pharm

"Abed is a fun person to work with, and he is always helpful and insightful."


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