\u062f\u0628\u064a \u0647\u064a \u0645\u062f\u064a\u0646\u0629 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0648\u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u0648\u062a\u064f\u0639\u062f \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637. \u0648\u0645\u0639 \u0648\u0635\u0648\u0644 \u0646\u0633\u0628\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0625\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 99%\u060c \u0648\u0646\u0634\u0627\u0637 \u0627\u0644\u0633\u0643\u0651\u0627\u0646 \u0627\u0644\u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644\u00a0\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645\u060c \u062a\u064a\u0643 \u062a\u0648\u0643\u060c \u0648\u0644\u064a\u0646\u0643\u062f\u0625\u0646<\/strong>\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u062e\u064a\u0627\u0631\u064b\u0627 \u0628\u0644 \u0636\u0631\u0648\u0631\u0629 \u0644\u0623\u064a \u0646\u0634\u0627\u0637 \u062a\u062c\u0627\u0631\u064a.<\/p>\n \u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628\u060c \u062a\u0632\u062f\u0627\u062f \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649\u00a0\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u064a \u062f\u0628\u064a<\/strong>\u060c \u0627\u0644\u062a\u064a \u062a\u0645\u062a\u0644\u0643 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0641\u0639\u0644\u064a\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0645\u0644\u0627\u062a \u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n \u0648\u0645\u0646 \u0628\u064a\u0646 \u0623\u0628\u0631\u0632 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u062a\u0628\u0631\u0632 \u0634\u0631\u0643\u0629\u00a0The Share of Voice<\/strong>\u00a0\u0643\u0623\u062d\u062f \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0627\u0644\u0623\u0642\u0648\u064a\u0627\u0621 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a\u064a\u060c \u0644\u0645\u0627 \u062a\u0642\u062f\u0651\u0645\u0647 \u0645\u0646 \u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u062d\u0644\u0648\u0644 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629.<\/p>\n \u062a\u064f\u0635\u0646\u0651\u0641 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u0636\u0645\u0646 \u0623\u0639\u0644\u0649 \u062f\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u0641\u064a \u0645\u0639\u062f\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u0648\u064a\u0636\u0645 \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0641\u0626\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0634\u0628\u0627\u0628 \u0639\u0644\u0649 \u062a\u064a\u0643 \u062a\u0648\u0643 \u0625\u0644\u0649 \u0643\u0628\u0627\u0631 \u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u0639\u0644\u0649 \u0644\u064a\u0646\u0643\u062f\u0625\u0646.<\/p>\n \u0641\u064a \u062f\u0628\u064a\u060c \u062a\u0633\u062a\u062b\u0645\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a:<\/p>\n \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648<\/strong>\u00a0\u0644\u0644\u0648\u0635\u0648\u0644 \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639 \u0644\u062c\u0645\u0647\u0648\u0631\u0647\u0627.<\/p>\n<\/li>\n \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0627\u0644\u0645\u062d\u0644\u064a\u064a\u0646<\/strong>\u00a0\u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629.<\/p>\n<\/li>\n \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0627\u0626\u062c \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a<\/strong>\u00a0\u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI).<\/p>\n<\/li>\n<\/ul>\n \u0643\u0645\u0627 \u062a\u062a\u064a\u062d \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u062a\u062a\u0628\u0639 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u062d\u0633\u064a\u0646\u0647 \u0628\u0633\u0631\u0639\u0629\u060c \u0645\u0627 \u064a\u0645\u0646\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0627\u0636\u062d\u0629.<\/p>\n \u062a\u0648\u0641\u0631 \u0623\u0641\u0636\u0644 \u0648\u0643\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u062f\u0628\u064a \u0628\u0627\u0642\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u060c \u0648\u0645\u0646\u0647\u0627:<\/p>\n \u062e\u062f\u0645\u0627\u062a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a \u062f\u0628\u064a<\/strong>: \u0645\u0646 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0625\u0644\u0649 \u0631\u0648\u0627\u064a\u0629 \u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<\/li>\n \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646<\/strong>: \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0635\u064f\u0646\u0651\u0627\u0639 \u0645\u062d\u062a\u0648\u0649 \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u064a\u0646\u0627\u0633\u0628\u0648\u0646 \u0645\u062c\u0627\u0644\u0643.<\/p>\n<\/li>\n \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0648\u062a\u064a\u0643 \u062a\u0648\u0643 \u0641\u064a \u062f\u0628\u064a<\/strong>: \u062a\u0635\u0645\u064a\u0645 \u062d\u0645\u0644\u0627\u062a \u0645\u0631\u0626\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n<\/li>\n \u0625\u062f\u0627\u0631\u0629 \u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u062c\u062f\u0648\u0644\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/strong>: \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0646\u0634\u0631 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/p>\n<\/li>\n \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u062f\u0628\u064a<\/strong>: \u0641\u0647\u0645 \u0623\u064a \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u062a\u0624\u062f\u064a \u0623\u0641\u0636\u0644 \u0648\u0636\u0628\u0637 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u0641\u0648\u0631\u064a.<\/p>\n<\/li>\n<\/ul>\n \u0648\u062a\u062c\u0645\u0639 \u0634\u0631\u0643\u0629\u00a0The Share of Voice<\/strong>\u00a0\u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0636\u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u062f\u0639\u0645 \u0646\u0645\u0648 \u0639\u0645\u0644\u0643 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/p>\n \u0627\u062e\u062a\u064a\u0627\u0631\u00a0\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u064a \u062f\u0628\u064a<\/strong>\u00a0\u064a\u062a\u0637\u0644\u0628 \u062f\u0631\u0627\u0633\u0629 \u0645\u062a\u0623\u0646\u064a\u0629. \u0625\u0644\u064a\u0643 \u0645\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0628\u062d\u062b \u0639\u0646\u0647:<\/p>\n \u0646\u062a\u0627\u0626\u062c \u0645\u062b\u0628\u062a\u0629 \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0645\u0646 \u0646\u0641\u0633 \u0645\u062c\u0627\u0644\u0643.<\/p>\n<\/li>\n \u062e\u0628\u0631\u0627\u0621 \u0645\u0639\u062a\u0645\u062f\u0648\u0646 \u0645\u0646 \u062c\u0648\u062c\u0644 \u0648\u0645\u064a\u062a\u0627.<\/p>\n<\/li>\n \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0648\u0627\u0636\u062d\u0629 (KPIs) \u0648\u062a\u062a\u0628\u0639 \u062f\u0642\u064a\u0642 \u0644\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a.<\/p>\n<\/li>\n \u0645\u0639\u0631\u0641\u0629 \u0642\u0648\u064a\u0629 \u0628\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 (\u0645\u062b\u0644 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645).<\/p>\n<\/li>\n \u0641\u0647\u0645 \u062b\u0642\u0627\u0641\u064a \u0645\u062d\u0644\u064a \u0644\u0633\u0648\u0642 \u062f\u0628\u064a \u0648\u0627\u0644\u062e\u0644\u064a\u062c.<\/p>\n<\/li>\n<\/ul>\n \u0634\u0631\u0643\u0629\u00a0The Share of Voice<\/strong>\u00a0\u062a\u062a\u0645\u064a\u0651\u0632 \u0628\u0643\u0644 \u0645\u0627 \u0633\u0628\u0642\u060c \u0645\u0639 \u0641\u0631\u064a\u0642 \u0639\u0645\u0644\u064a \u064a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0643\u0645\u0627 \u0644\u0648 \u0643\u0627\u0646\u062a \u0639\u0644\u0627\u0645\u062a\u0647 \u0627\u0644\u062e\u0627\u0635\u0629.<\/p>\n \u0628\u0639\u0636 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0641\u064a \u062f\u0628\u064a \u062a\u0633\u062a\u0641\u064a\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u062a\u0634\u0645\u0644:<\/p>\n \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a<\/strong>: \u0639\u0631\u0636 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062c\u0648\u0644\u0627\u062a \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 \u0648\u062c\u0644\u0633\u0627\u062a \u0628\u062b \u0645\u0628\u0627\u0634\u0631.<\/p>\n<\/li>\n \u0627\u0644\u0636\u064a\u0627\u0641\u0629<\/strong>: \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0641\u0646\u0627\u062f\u0642 \u0648\u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0639\u0628\u0631 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646.<\/p>\n<\/li>\n \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/strong>: \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0631\u0643\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u062a\u0627\u062c\u0631.<\/p>\n<\/li>\n \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0635\u063a\u064a\u0631\u0629<\/strong>: \u0628\u0646\u0627\u0621 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0644\u0635\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u062d\u062a\u0648\u0649 \u0645\u062d\u0644\u064a.<\/p>\n<\/li>\n \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629<\/strong>: \u0631\u0641\u0639 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646\u0630 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644 \u0639\u0628\u0631 \u0627\u0644\u0633\u0631\u062f \u0627\u0644\u0642\u0635\u0635\u064a \u0627\u0644\u0630\u0643\u064a.<\/p>\n<\/li>\n<\/ul>\n \u0648\u0642\u062f \u0623\u062b\u0628\u062a\u062a\u00a0The Share of Voice<\/strong>\u00a0\u0646\u062c\u0627\u062d\u0647\u0627 \u0641\u064a \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u064f\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/p>\n \u0646\u0641\u0647\u0645 \u062b\u0642\u0627\u0641\u0629 \u062f\u0628\u064a \u0648\u0627\u0644\u062e\u0644\u064a\u062c\u060c \u0648\u0646\u0639\u0631\u0641 \u0643\u064a\u0641 \u0646\u062e\u0627\u0637\u0628 \u062c\u0645\u0647\u0648\u0631\u0643 \u0628\u0644\u063a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0648\u0644\u0641\u0638\u064a\u0629 \u0641\u0639\u0651\u0627\u0644\u0629.<\/p>\n \u0646\u0628\u062f\u0623 \u0628\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0648\u0646\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a CRM \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u062a\u062a\u0628\u0639 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0643\u0627\u0645\u0644\u0629.<\/p>\n \u0646\u0633\u062a\u062e\u062f\u0645 \u0623\u0641\u0636\u0644 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062c\u062f\u0648\u0644\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0644\u0636\u0645\u0627\u0646 \u0623\u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0644\u062d\u0645\u0644\u0627\u062a\u0643.<\/p>\n \u0646\u062a\u0639\u0627\u0648\u0646 \u0645\u0639\u0643 \u0643\u0634\u0631\u064a\u0643\u060c \u0648\u0646\u0628\u0646\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0644\u0631\u0624\u064a\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0646\u0645\u0648.<\/p>\n \u0646\u062d\u0646 \u0623\u064a\u0636\u064b\u0627 \u0645\u0646\u00a0\u0634\u0631\u0643\u0627\u0621 \u062c\u0648\u062c\u0644 \u0627\u0644\u0631\u0633\u0645\u064a\u064a\u0646 \u0641\u064a \u062f\u0628\u064a<\/strong>\u00a0\u0648\u0634\u0631\u0643\u0627\u0621 \u0645\u064a\u062a\u0627 \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a<\/strong>\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629.<\/p>\n \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0648\u0644\u0643\u0646 \u0641\u064a\u00a0The Share of Voice<\/strong>\u00a0\u0646\u0644\u062a\u0632\u0645 \u0628\u0640:<\/p>\n \u0623\u0633\u0639\u0627\u0631 \u0634\u0641\u0627\u0641\u0629 \u0628\u062f\u0648\u0646 \u0631\u0633\u0648\u0645 \u062e\u0641\u064a\u0629.<\/p>\n<\/li>\n \u0628\u0627\u0642\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u062a\u0646\u0627\u0633\u0628 \u0643\u0644 \u062d\u062c\u0645 \u0639\u0645\u0644.<\/p>\n<\/li>\n \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u062a\u0644\u0627\u0626\u0645 \u0643\u0644 \u0642\u0637\u0627\u0639 \u0635\u0646\u0627\u0639\u064a.<\/p>\n<\/li>\n<\/ul>\n \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u0634\u0631\u0643\u0629 \u0646\u0627\u0634\u0626\u0629 \u0623\u0648 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0643\u0628\u0631\u0649\u060c \u0633\u0646\u0635\u0645\u0645 \u062e\u0637\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u062a\u062d\u0642\u0642 \u0644\u0643 \u0646\u062a\u0627\u0626\u062c \u062d\u0642\u064a\u0642\u064a\u0629.<\/p>\n \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0645\u062b\u0644 \u062f\u0628\u064a \u062d\u064a\u062b \u062a\u0633\u0648\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0648\u064a\u062a\u063a\u064a\u0651\u0631 \u0643\u0644 \u0634\u064a\u0621 \u0628\u0633\u0631\u0639\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u062e\u062a\u064a\u0627\u0631\u00a0\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/strong>\u00a0\u0647\u0648 \u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u0627\u0644\u0641\u0634\u0644 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u0645\u0647\u0645 \u062c\u062f\u064b\u0627 \u0641\u064a \u062f\u0628\u064a\u061f<\/h2>\n
\n
\u0623\u0628\u0631\u0632 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0651\u0645\u0647\u0627 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u0641\u064a \u062f\u0628\u064a<\/h2>\n
\n
\u0643\u064a\u0641\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0631\u0642\u0645\u064a \u0641\u064a \u062f\u0628\u064a<\/h2>\n
\n
\u0623\u0628\u0631\u0632 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a<\/h2>\n
\n
\u0644\u0645\u0627\u0630\u0627 \u062a\u064f\u0639\u062f The Share of Voice \u0645\u0646 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u062f\u0628\u064a\u061f<\/h2>\n
\u2714 \u062e\u0628\u0631\u0629 \u0645\u062d\u0644\u064a\u0629 \u0639\u0645\u064a\u0642\u0629:<\/h3>\n
\u2714 \u062d\u0645\u0644\u0627\u062a \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/h3>\n
\u2714 \u0628\u0646\u064a\u0629 \u062a\u0642\u0646\u064a\u0629 \u0642\u0648\u064a\u0629:<\/h3>\n
\u2714 \u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644:<\/h3>\n
\u0623\u0633\u0639\u0627\u0631 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u0641\u064a \u062f\u0628\u064a<\/h2>\n
\n
\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h2>\n