Now the time to be proactive!
The coronavirus is currently affecting businesses of all sizes all over the world. Fewer people are traveling, in-store traffic is down, and events of all kinds are being canceled.
However, there are steps you can take to improve and expand your digital presence that may help mitigate the fallout in this challenging time.
Here are 5 steps I recommend:
1. Prepare for more online transactions
Since physical visits to stores and business locations may decline, a strong eCommerce solution provides an additional source of revenue. We can create an omni-channel eCommerce presence with an online store customers can access through your website, Facebook page and more.
2. Prepare your website
- Display messaging on your homepage about any service changes
- Add features for scheduling (or rescheduling) in-person appointments
- Add online payment and online transaction capabilities to existing websites
3. Create more digital content
Since you may not see your customers in-person as much, it’s important to remind them you’re still around and ready for their business. We can create a variety of materials that will keep you top of mind with your customers including:
- Blog posts
- Update Videos
4. Engage more on social media
During an ongoing event like coronavirus, social media is one of your best tools for keeping your customers updated with the latest news from your business. Through social media monitoring you may also pick up on unique opportunities your business has to accommodate your customers’ needs during this challenging time.
5. Consider Larger Projects
If you’ve recently thought about large scale changes to your website or online presence, now may be the ideal time to make them. This way when customers are ready to return, your digital presence is fresh and ready to convert more customers than ever.
Key Project Ideas:
- Website redesign
- SEO Improvements
- Security, Accessibility & Privacy
And finally, if you needed support for your business let me know know how I can help, contact me today!