Note to Readers: The Share of Voice is proud to serve as an official Media Partner for the upcoming DUNES Expo 2026. Below is the official announcement regarding the event.

Saudi Arabia’s Outdoor and Adventure Economy Takes Center Stage at DUNES Expo 2026

Riyadh, Saudi Arabia — As Saudi Arabia accelerates the growth of its tourism and outdoor recreation sectors under Vision 2030, industry leaders, global brands, and adventure specialists will gather in Riyadh for Saudi’s leading exhibition for desert, outdoor, and adventure activities, taking place as part of DUNES Expo 2026, the Kingdom’s first dedicated exhibition for the outdoor and adventure industry.

The exhibition will take place from 19–21 November 2026 at the Riyadh International Convention & Exhibition Center (RICEC), bringing together more than 100 exhibitors across 9,000 square meters of exhibition space, and is expected to attract over 50,000 visitors from across Saudi Arabia and the wider region.

Positioned as a specialized platform for one of the fastest-growing sectors in the Kingdom, DUNES Expo will showcase innovations across camping and expedition equipment, 4×4 and overlanding vehicles, marine and water sports gear, outdoor technology, adventure tourism services, and outdoor lifestyle products.

The three-day exhibition will feature live demonstrations, interactive workshops, and immersive experiences, allowing visitors to engage directly with the latest developments in outdoor exploration and adventure activities.

DUNES Expo is supported by key national sports and adventure organizations, including the Saudi Arabian Extreme Sports Federation, Saudi Life Saving Federation, and Saudi Surfing Federation, reinforcing its role as a leading platform for the outdoor industry in the region.

The exhibition is further strengthened by a wide network of regional and international media partners, ensuring extensive coverage across key markets.

Media partners include:

Al Rehla News, Destination KSA, Franchising.sa, MICE in Asia, The Business Year, Travel and Tour World, Wazzup Pilipinas, Turismo Cuatro, Saudi Times, Devdiscourse, The Share of Voice, Travelscope Magazine, MICE and More, World Luxury Chamber of Commerce, Eye of Riyadh, Eye of Dubai, Eat N Stays Travel & Hospitality News, Global Trend Monitor, Property News, and Infatour Latam.

This strong media presence enhances the visibility of DUNES Expo across the Middle East, Asia, Europe, and Latin America.

The event comes at a time when Saudi Arabia is expanding access to its diverse natural landscapes — from deserts and mountains to the Red Sea and Arabian Gulf — creating new opportunities for tourism operators, outdoor brands, and recreational service providers.

According to Alexander Grant, Chief Executive Officer of ArabiaFairs:

“Saudi Arabia is entering a new era for outdoor tourism and adventure experiences. With strong government initiatives under Vision 2030, the outdoor sector is becoming one of the most dynamic areas of tourism development.”

“DUNES Expo has been created as a focused platform to connect global expertise with Saudi Arabia’s rapidly growing market, while supporting the development of outdoor activities and adventure tourism across the region.”

By bringing together international brands, distributors, tourism operators, government stakeholders, and outdoor communities, DUNES Expo aims to position Riyadh as a key hub for the outdoor and adventure industry in the Middle East.

With growing interest in camping, overlanding, water sports, and outdoor recreation, the exhibition is set to support Saudi Arabia’s ambition to become a leading destination for nature-based tourism and outdoor experiences.

About ArabiaFairs

ArabiaFairs is an international exhibition and conference organizer focused on developing specialized industry platforms across the Middle East, working with global brands, government stakeholders, and industry leaders to drive business growth and market development.

ArabiaFairs – Media Relations

Email: info@dunes-outdoor.com

Phone: +966573680880

Website: https://dunes-outdoor.com/

A Note from The Share of Voice

At The Share of Voice, we are proud to be an official media partner for the DUNES Expo 2026. We believe this exhibition is a critical milestone for Saudi Arabia’s burgeoning outdoor sector, and we are committed to providing our audience with exclusive insights, coverage, and analysis as the event date approaches.

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About The Share of Voice

The Share of Voice is a dedicated platform for amplifying industry narratives and driving meaningful business discourse. As a Media Partner for DUNES Expo 2026, we aim to bridge the gap between global expertise and the growing Saudi outdoor tourism market.